YOLO. You Only Live Once.
It has become the catch cry of a generation. It represents a growing trend to take life one day at a time, and to do everything you can to make the most out of every day. It is about living life for you, living life fast, and living life now.
But have we really thought about the impacts of this trend? In the latest of my series of reviews of chapters from the Occupy Handbook, I’m taking a look at US Cultural Decline: The Overlooked Intangibles by Brandon Adams. Adams argues that the past few decades have seen a significant cultural decline in the United States, a decline that is directly linked with the economic issues the nation is facing. The best way to frame Adams’ article is to quote the question that he asks himself directly:
“It seems reasonable to ask the question: is it possible that, culturally, we’re a bit too messed up to mind the store? Three cultural trends relevant to our past and future economic paths would seem to indicate that we might me: first, a shortened attention span, when the complexity of our economy is increasing at a rapid clip; second, a decline in savings rates (broadly constructed); and, third, a decline in societal trust levels.”
Adams argues that these problems are directly correlated with a growing fast-past world and a shortening attention span. As ‘globalisation’ has spread, our world has become much more complex, bringing increased pace to our every day lives. Whilst for many this is seen as only being good, there are problems it brings.
“Still, from the perspective of individuals, the decline in attention span that has come with a faster world may have both positive and negative effects: our newly limited ability to concentrate may act like a governor on the “happiness treadmill,” with adjustments assuring that none of us has too good or bad a time. Yet from he perspective of the nation as a whole, our ever-shortening attention span negatively affects our long-run economic capability.”
Adams builds on this by arguing that this fast-paced and complex world has significantly impacted societal trust levels, and led directly to a more individualistic society:
“The psychologist Mihaly Csikszentmihalyi notes that people enjoy time with family, but they ten to enjoy time with friends more, and they enjoy times of “flow” most of all – times when they are full immersed in activities, often solitary, that they are extremely passionate about. The modern human being in wealthy societies is constantly in search of these high-intensity “flow” experiences, and the drop-off in (essentially more boring) community activity is a consequence.
“The observed behavior of modern, rich societies suggests that this fracturing of community, in favor of a society where individuals are more free to pursue their own conception of optimal experiences can go a very long way. The wealthier a society, it seems the fewer the counterweights against individualism. Communitarian restrictions provided by history, religion, and family ties are often than not simply cast aside.”
Now, I think there is an interesting discussion to be had as to whether people do genuinly desire individual experiences more than anything else (as it goes against a lot of anectodal evidence in relation to people’s strong desire for relationships), but it is clear that individualism has grown as modern capitalism has expanded. This makes sense, as individualism is a framework under which capitalism is based (and it therefore would be interesting to see whether psychological research that shows a desire for “flow” experiences takes into account the societal framework that determines individualist activity and achievement to be an essential goal of life). But, no matter how and why individualism is is growing, it is clear it is having an impact. Interestingly, Adams argues that it is having a short-term positive effect, but that this cultural decline is having long-term negative consequences:
“Although some of the consequences of individualism are regrettable, it might well be the case that our current, fractured, individualistic, short-horizon society is optimal in terms of cumulative overall happiness. In the absences of a comprehensive framework/philosophy that suggests how life should be lived, for better or worse, in early twenty-first-century Western nations, we have adopted the moral philosophy of the economist: the best course of action is that which maximises the happiness of the individuals.
“In the long term, the United States is following the play-book of a failed empire. This playbook consists of a weak political will abroad, an unsustainable trade balance, increasing public debt (to the point where default or very high inflation is inevitable), a declining culture (at least in terms of fundamental cultural variables associated with economic performance), the financialisation of the economy and its influence of rent-seeking activity, and – finally – an inability as a nation to make difficult, long-term political choices.”
In other words, YOLO, may be bringing us short-term happiness, but it is stopping us from being able to plan for long-term success. We are living for now, but not planning for the future. And whilst I disagree with Adams on the positive short-term affects of individualism (or at least think we should directly challenge the ‘moral philosophy of the economist’ in our short-term thinking) it is clear that there are long-term impacts of an individualistic approach to society. Our culture and our economy are directly interlinked, and until we start to investigate the bigger picture questions – the ones to do with our culture, it will be impossible to really solve the problems we face.